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product launch marketing | Project Tags | DeDapper Media

Cuties Hit New York

Every mom west of the Mississippi knows all about Cuties — those amazingly sweet and juicy little easy-to-peel oranges that kids (and the rest of us) love. So when Cuties made the move east, they brought their launch party to Times Square, invited then-CNN anchor Soledad O’Brien, Sherry Shepard from The View, and the 9-year-old Twin Chefs Lilly and Audrey Andrews and then opened the doors to hundreds of moms and kids for a day of games, demonstrations and, of course, Cuties! We captured everything for a fast-turnaround VNR, b-roll packages, and interviews.

Sound Beginnings Product Intro

The owners of this start-up company needed a way to quickly explain what their new product was all about. We used new technology to create a beautiful film-like how-to video at a cost they could afford. The final version is now used at trade shows and on the company’s website to show off how Sound Beginnings works to allow your in utero child to hear music, voice, stories, etc.