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Joe | Project Tags | DeDapper Media

Joe: The Art of Coffee

Joe is a ten-store collection of cafes in New York City and Philadelphia where coffee is not just a drink – it’s culinary art. Owners Jonathan and Gabrielle Rubinstein are always looking for new ways to tell their story so they appreciated our novel approach: We turn the central act of their business, making the perfect espresso, into the spine of a story about their cafes.