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hotel | Project Tags | DeDapper Media

Aloft Hotel Harlem: The People

When Starwood’s Aloft Hotel brand decided to open a New York outpost they made history, choosing to put it in the heart of Harlem. As the first hotel to be opened in the historic neighborhood in 50 years it was bound to be more than just another place to stay. Starwood wanted to make sure the new Aloft was a part of Harlem and hired us to show everyone how.

Aloft Hotel Harlem @ The Apollo

Starwood’s Aloft Hotel brand chose to open its first New York City location in Harlem and since Aloft is all about being a try part of the communities they build in, that meant a little bit different way to hire the staff. Aloft chose an open call at the historic Apollo Theater and asked use to capture the day on video. The fun vibe made it a must-see for travel reporters looking to tell the Aloft Harlem story.

Aloft Harlem Hotel Opening

When Starwood’s Aloft Hotel brand decided to open a New York outpost they made history, choosing to put it in the heart of Harlem. That was historic enough but Aloft asked us to create a memorable video press kit that the travel media would remember. So we created a series of videos with a fun TV sitcom vibe and then places them on a flash drive in the shape of an electronic Aloft room key.