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Viral Comedy: Faking Amazon Reviews | DeDapper Media

Viral Comedy: Faking Amazon Reviews

Everybody knows “customer” reviews are often a joke. Everybody has read a Trip Advisor review that was so bad it could only have been written by the guy who owns the competing hotel across the street. But how to drive this point home to brands our client wanted to reach with their new video review solution. Go for the elephant — Amazon — but do it with tongue firmly planted in cheek.