Aloft Hotel Harlem: The People

When Starwood’s Aloft Hotel brand decided to open a New York outpost they made history, choosing to put it in the heart of Harlem. As the first hotel to be opened in the historic neighborhood in 50 years it was bound to be more than just another place to stay. Starwood wanted to make sure the new Aloft was a part of Harlem and hired us to show everyone how.