Aloft Hotel Harlem @ The Apollo

Starwood’s Aloft Hotel brand chose to open its first New York City location in Harlem and since Aloft is all about being a try part of the communities they build in, that meant a little bit different way to hire the staff. Aloft chose an open call at the historic Apollo Theater and asked use to capture the day on video. The fun vibe made it a must-see for travel reporters looking to tell the Aloft Harlem story.