Aloft Harlem Hotel Opening

When Starwood’s Aloft Hotel brand decided to open a New York outpost they made history, choosing to put it in the heart of Harlem. That was historic enough but Aloft asked us to create a memorable video press kit that the travel media would remember. So we created a series of videos with a fun TV sitcom vibe and then places them on a flash drive in the shape of an electronic Aloft room key.